Monday, April 26, 2004

GENEVA INTERNATIONAL AUTO SHOW: For the first time, a team of women is challenged to develop a car

Volvo has allowed hundreds of their women employees to design a car.

Through customer research, Olsson said, the company discovered that women want everything in a car that men want in terms of performance and styling, "plus a lot more that male car buyers have never thought to ask for."

So the question has to be asked, what do women want in a car that men didn't?

-Nearly maintenance free
-Gasoline electric hybrid
-Extra storage space
-Dirt repellant paint
-Exchangeable seat covers / matching carpets

All fairly predictable, but not mentioned in the article is the most incredible technological breakthrough of all. A gap in the headrest so you can sit right back comfortably while still wearing your ponytail (Genius). This reminds me of Homer designing the car for the average American schmuk (wasn't exactly a success, and ran his brother out of business from memory.

Ok, but what about this one?

-Sensors to assist the driver in parking the vehicle

CA-CHING. I must get the wife one of these.

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