Best Story EVER
Heard on NPR Technology Podcast last week.
Sprint (US Tech Company) apparently sent letters out to some customers advising them that Sprint was not meeting their needs, so they should look elsewhere. They worked this out by the number of times these people were calling their helpline. People that used the helpline too often obviously were not getting a good service. Heh.
Then this example - which I consider a classic.
One of the big brand name computer companies had a 96 year old customer who would ring their helpline about issues with his computer for up to 3 hours at a time.
They had one of their employees order a brand new computer from a competitor, then paid for it to be shipped to the old guy. They then rang him and said look here is a new computer for you, oh and by the way here is your new 1800 help number to ring if you have any trouble...
Sprint (US Tech Company) apparently sent letters out to some customers advising them that Sprint was not meeting their needs, so they should look elsewhere. They worked this out by the number of times these people were calling their helpline. People that used the helpline too often obviously were not getting a good service. Heh.
Then this example - which I consider a classic.
One of the big brand name computer companies had a 96 year old customer who would ring their helpline about issues with his computer for up to 3 hours at a time.
They had one of their employees order a brand new computer from a competitor, then paid for it to be shipped to the old guy. They then rang him and said look here is a new computer for you, oh and by the way here is your new 1800 help number to ring if you have any trouble...
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